OOH advertising is understood that Out of Home is the only traditional media advertising with relatively stable global advertising revenue growth, the average growth rate is about 4.1% / year in 9 years. It is expected to continue to grow, and the growth rate is stable at 2.7% per year vision to 2023.

Currently Asia - Pacific market (APAC) is the market that uses the largest and most effective OOH advertising tool, with a turnover of 13 billion USD in 2018. Japan and China are the second and third largest economies for outdoor advertising. Together with the United States, these three countries contributed up to 52% of OOH's global revenue. According to the report, the market will have strong growth in the next 5 years will belong to Latin American countries, where the growth rate of 5% per year, slightly higher than the growth of APAC 2%.

According to Mr. Cooper, the development of technology is a premise to help media buyers "be able to research a lot of customer information, use data to determine exactly where they are, where they work and where to play. of customers and transportation between these locations "- and from there give the right message for them.

Another factor is the investment wave of long-standing OOH companies such as JCDecaux and Clear Channel and new faces like Google and Amazon. The report also points out that increasing the use of OOH in campaigns by media giants "is both a testament to the effectiveness of OOH, as part of future development when marketing spending." In the field of technology, there are signs of further development.

Report on global OOH advertising trends
Billboard billboards are declining. The report said the use of Billboard roadside billboards is currently in saturation in most markets. The amount of market share of this type of advertising contributes to OOH advertising revenue is also falling because this form is "outdated" and has not adapted to the digitalization process due to both regulations and costs. . Advertising on the media as well as on-street furniture is very well integrated with the digitalization process and generates profits, increasing revenue contributions "in almost every place".