Update the trends in the field of outdoor advertising not only in Vietnam but also worldwide.

According to the research of experts, outdoor advertising (OOH) has a much higher access rate than the major media currently on the market such as Internet and TV. The driving force of this increase is the speed of urbanization and population growth worldwide.

2018 marked a memorable and truly explosive journey for the outdoor advertising industry as the first time digital advertising (DOOH) surpassed traditional OOHs. According to Pricewaterhouse Coopers (PwC), up to mid-year, spending on digital advertising reached 659 million USD, up 9%. Meanwhile, spending on traditional outdoor advertising is 621 million USD, down 6%. This has shown a significant change as well as reshaping the outdoor advertising industry. For digital outdoor advertising alone, here are 5 things to look out for and are expected to develop further in 2019.

 

 

 

 

 

 

1 - Digital outdoor advertising (DOOH)

Outdoor digital advertising has shown rapid growth in the past year. In fact, according to PwC, the deployment of digital outdoor advertising is forecast to increase by more than 13% between 2014 and the end of 2019.

DOOH is fast becoming a particularly prominent media in the market. With the trend of people spending more and more time outdoors, on the road, outside the boundaries of their homes, DOOH has thousands, even millions of golden opportunities to reach a mass audience. The special feature of this form of advertising is that it provides businesses with a more flexible, attractive and attractive way of communicating with customers, creating a greater reception effect to build a brand. efficiency, sales growth.

2 - Be more creative

Outdoor digital advertising with the support of modern techniques and technologies will need to promote more creative possibilities in 2019.

Back in 2014, Pepsi had a great media campaign creating a virtual reality advertising display at a bus stop. The element of surprise, attractiveness and strangeness not only made the pedestrians excited, but the video views of this campaign on social networks also reached nearly 7 million views.

 

 

 

 

Or Barncancer Fonden - a charity for teenage cancer patients in Sweden also created an extremely emotional DOOH campaign at the subway stations. Using motion sensing technology, as soon as the trains enter the station, the story of a woman fighting cancer is broadcasted so that viewers cannot take their eyes off.

Thus, the creativity here is not only in the humorous and shocking nature, but also in the human stories, the stories that are very real in life but deep in that are meanings and valuable lessons for life.

3 - More interaction

As advertisers and investors have been trying to attract audiences at a whole new level, facial recognition technology to increase interactivity is essential. With more interactive elements, DOOH will increase customer engagement, increase reception time and thereby raise their brand awareness.

Interactivity creates curiosity and makes outdoor advertising much more memorable. The benefits of an interactive DOOH implementation are the ability to collect excellent customer data, personalize the advertising experience, and orient them on products and brands. An interactive DooH implementation in the mall, for example, is a great way for retailers to drive customers to their stores.

More specifically, on International Women's Day, Women Aid created an attractive billboard to promote violence against women. The billboard uses facial recognition technology with the image of a girl's face with many bruises. As more and more people pay attention, watch the ad, the girl's face will quickly heal, also to express the message that should not ignore this situation.

 

 

 

 

4 - Establishing networks and DOOH links

As digital advertising is appearing more and more everywhere in urban areas, the establishment of specific media areas suitable for each field is a way to increase the effectiveness quite high. This gives investors accurate access to potential groups of customers.

For example: If advertisers are seeking access to the financial world, a DOOH network needs to be set up near regional banks and financial companies.

5 - Add more big brands

The effectiveness and benefits of digital outdoor advertising are increasingly being demonstrated and demonstrated. And of course, big brands will not be able to ignore a trend that is trending like this. In 2019, when more major brands enter this market, consumers will surely see and experience more impressive and memorable billboards.

2019 - A promising future for outdoor advertising.

2019 promises to be another special and impressive year for OOH. Following the success of 2018, there is a prediction that the value of the OOH industry will increase in the new year. Industry experts also further predict that outdoor advertising of 2019 will be implemented more elaborately than ever before, the limits will be broken down to bring a truly explosive advertising era. distinct.

Source: OOH today